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I think I understood IM’s business model as announcements of new road names are free, they just only end up producing the ones that cross a certain threshold of pre-orders.
I see several flaws in their model.One, it raises false hopes. I can only control my own choices, and if a product is "advertised" and then not delivered, it leads people who requested a cancelled road not to place reservation s in the future.2, it's not clear to lost people how they are using the list of names to genrerate actual production.3. Pardon my skepticism, but if they can't get a basic set of road names even Kato could make to market, why reserve a scheme in the second or third run until something is actually available to buy.
Not particularly logical there... What's the worst that could happen by pre-ordering something that may not get produced? That you don't have to pay for it? The smart thing to do is to pre-order it anyway.And I know, the objection is "But then I don't have the budget when some other company actually produces something I want!" Ok then, cancel your pre-order and buy the actually produced item. It's the best of both worlds, since it increases the chances that the model you pre-ordered will get produced, then end up on eBay in a fire sale when you finally have the dough again.They are trying to game you, you have to game them back. The bigger issue is that they expect people to pre-order new models that have never been produced. They need to suck it up on the first run and produce some models so that people know what their buying. The model is okay for later runs, not first runs.
I'm not defending their policy, just reporting of what I was told.I've been trying to figure out a better way to do this. Maybe a website where you would "vote" on what you'd like to see in the next year or so. If there was a lot of money to be made here, maybe you hire a fancy market research firm. Or once 3D-printing with the associatd 2-D paint application becomes practical, maybe you make everything to order.
The best way to do it is to hold off on more announcements of paint schemes until the first run is delivered. Then they can get a real gauge of interest based on how these actually look and run.
What's the worst that could happen by pre-ordering something that may not get produced? That you don't have to pay for it? The smart thing to do is to pre-order it anyway.