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Ed - I've had the "pleasure" of spending many, many, many hours at tradeshows. In some cases it's been just two people at some obscure show - or several hundred at a big one. And there is plenty of time to log into Facebook and type 2 lines.
Ed - I've had the "pleasure" of spending many, many, many hours at tradeshows. In some cases it's been just two people at some obscure show - or several hundred at a big one. And there is plenty of time to log into Facebook and type 2 lines. Again - for people attending for fun who post info - that's fantastic and appreciated. I did it the last time I attended the NTS - at the airport right after the show. For the "press" - well since MR people are actually paid to due this, all I can say is "massive fail". For the pseudo-press and bloggers - well they're doing a slightly better job than MR - but it's not well planned or comprehensive enough to be useful. For the manufacturers, again, most of their customers are NOT at the show and the ones who don't get the word out are losing a great opportunity. ;D Now back to outdoor work in 95 degrees!
Yes, and the best way to secure your position as the leading media outlet in a particular industry is to let everyone learn about the hot news three months later when you finally get around to slopping ink onto a page.Lee
Quote from: ljudice on July 18, 2010, 11:52:34 AMEd - I've had the "pleasure" of spending many, many, many hours at tradeshows. In some cases it's been just two people at some obscure show - or several hundred at a big one. And there is plenty of time to log into Facebook and type 2 lines. Have you been to one of these? Or the big E in Springfield? These ARE busy, and you don't have time to screw around on the internet.
I understand Ed's point, these are busy shows. But I also seem to remember Leo trundling into the Memphis or Louisville show a couple years ago, and actually reporting on it almost in real time.
Maybe there are no n scalers in Milwaukee.
Quote from: asarge on July 18, 2010, 10:42:56 PM Maybe there are no n scalers in Milwaukee.Sorry guys, the crowd at Modutrak was too big to tear ourselves away to give you guys "up to the minute" updates. Do you guys want any cheese with your whine?
Some years back, Bristol-Myers Squibb decided to start capitalizing on the fact that they owned Lance Armstrong's balls, and organized what they called the "Tour of Hope," ostensibly to spread cancer awareness. They spent an obscene amount of money coming up with a logo for the event. The logo was approved by everyone, and made it all the way into a full-page ad in the New York Times. It was only after the logo was exposed to millions of eyeballs that someone made mention of the unfortunate fact that the logo made it look as if it was the "Tour of Hype" instead, which of course was exactly the opposite image that BMS wanted to convey. Would love to have been a fly on the wall to see all of those red faces in the ivory tower...