I noticed this a few weeks back. Between this and Morning Sun selling off its slide collection on eBay, I am wondering if old school media is giving up.
I think he's doing it as advertising. Which is smart since that's how the world came to know Big Mike and John's DVDs.
I think it's important to separate the general health of the hobby and the resort of aging small businesses.
With Morning Sun the owner passed it to his kids and they have no desire to run a niche publishing company.
Luckily, as one door closes, another opens.
https://www.garbelypublishing.com/