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We have wheels and they always are in stock.
I thought you only needed about 30k to get a model into production. They are going for $250,000.https://www.indiegogo.com/projects/ho-40-single-sheathed-box-and-auto-cars-1929-70s#/
My friend who bailed out Intermountain a few years back says: "The easiest way to make a small fortune in model railroading: start with a large fortune."-Dave
While your friend said it, that saying has been around for quite some time. Unless of course he coined it.
I think it has been said about restaurants since the first inn opened in China about 6000 BC. And the first time it appears in reference to the theater is in a play by Aristophanes.
Someone has to pay to sweeten my tea. LOL Hard to put a number on new tooling frankly. If they are doing something like PWRS does...one car, 600 different versions, it can get that high very quick. you also have to pay for spray masks, assembly fixtures, artwork, materials, boxes and printed inserts...and on and on...oh yeah, couplers too.