Isn't the obvious answer that they made too many of these particular models and now they want to move them quickly?
But it ain't. First, this isn't the first run of E8s. You'd think they'd have learned their lesson by now if that was the case. I doubt someone left the "make-an-E8" switch on at the factory. And the price applies to all E8s in this run. MBK is rationing the Alaska ones one per buyer/order but has not jacked up the price for them. And they went even more stupid in-between to do E5s based on the same mech, where only 11 E5s were ever made with 9 owned by Burlington?
I haven't checked engine prices for a long time, but there's a big gap between MBK/BLW(forgot about them) and everyone else that discounts, bigger than I remember. Likely the biggest buyers get a better break wholesale, but the price difference seems to be big enough to kill off everyone else IMO.
Since Kato can maintain this price level, then can they become the big dog in the US prototype room? It would be something if they stepped up and did something like a Pennsy K4, though something like that already will be happening with UP 844. The beginning of the end for other manufacturers?