Author Topic: Freight Rail Safety Advertisement  (Read 534 times)

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basementcalling

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Freight Rail Safety Advertisement
« on: June 12, 2023, 07:01:34 PM »
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Anyone else seeing this advertisement on TV lately about freight rail safety?  Anyone on here able to comment on any inaccuracies without getting off the rails and locking down a thread?

Peter Pfotenhauer

learmoia

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Re: Freight Rail Safety Advertisement
« Reply #1 on: June 15, 2023, 08:55:33 PM »
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.... I didn't notice anything 'inaccurate'.. but I didn't hear them 'say' anything either.... the photos of things they showed exist..

I would equate this to the latest Budweiser commercials.. 

Ed Kapuscinski

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Re: Freight Rail Safety Advertisement
« Reply #2 on: June 16, 2023, 01:22:36 PM »
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TV? People still pay to advertise there?

signalmaintainer

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Re: Freight Rail Safety Advertisement
« Reply #3 on: June 16, 2023, 01:37:22 PM »
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.... I didn't notice anything 'inaccurate'.. but I didn't hear them 'say' anything either
Exactly. A shallow ad aimed more at the viewer's emotions rather than one presenting verifiable facts.

Obviously, the industry is engaging in PR posturing while attempting to thwart more federal oversight by trying to demonstrate it has somehow succeeded at being "self-regulating." But allowing railroads too much leeway has been akin to letting motorists make up their own traffic laws.
NSMR #1975, RMR #4

Lenny53

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Re: Freight Rail Safety Advertisement
« Reply #4 on: June 16, 2023, 05:20:30 PM »
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Corporate Safety Washing much like Corporate Green Washing and other social accountability PR initiatives.