I have a few of these cars, and, looking at one, I suspect that it's a Micro-Trains #1019, the same coupler used on their 89' TOFC cars.
As for getting the old one off, the only thing I can think of is that the box is held on with a pin, cast into the body. The usual cover is part of the body, there's a pin cast as part of that, and the box goes over the pin.
If that's the case, some very careful prying should get the box off, and you can replace the coupler.
Mine came with a very nice instruction sheet on how to body-mount the couplers - intended for their auto parts cars! No help on the TOFC car at all.