On30 is awfully tempting, that's for sure. I really just got into it when Bachmann came out with the ten-wheelers, lettered in the road name I always wanted to model. Had it not been for that, I might still be out of the hobby (having left in the 90s due to a series of horrible experiences I had with a modular group in my old hometown in Florida)…
I can't count the number of people who are dedicated to HO or N who say they really want in on On30.