^^^ +1. By far the most likely scenario.
There are marketing and corporate image consultants everywhere who get off on throwing around the weight of the contracted entity. Unfortunately too many of these folks in their ignorance vastly overestimate the impact and/or revenue from licensing to modelers.
And then there's the news blip I caught the other night, that law schools are pumping out attorneys at a rate the market can't absorb. So we actually do have too many lawyers. My take is this recurring XOM, UPS, GM, UP, etc., pettiness seems to be an indicator of the problem.