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It's been up since March 21, 2011. Meanwhile here on April 27, 2011 and nothing announced yet for April. Not that I'm worried. They are probably wondering how high to price whatever it is they will announce in order to keep up with Walthers. Its getting to be a rich man's hobby.
When you see one company's prices skyrocketing month after month while the competition's prices stay steady or modestly increase you don't see cause for concern or hope that they revisit their business model. At what price would you stop buying that company's products? And at what point do they go out of business? Would you pay 50K for a chevy cobalt?
but you might not be able to be able to buy the products of the steady price compeditor...because they no longer exist. An increasing price suggests that one is looking at their business model, and pricing so that they are not operating in the red or with no money for new tooling that we all bitch for.
The birth rate has gone up you know.
The irony, or course, is that no one complains about the price structure of Atlas products that are "required" to participate in this hobby - namely the track product lines.
No one gets rich manufacturing model railroad products.