So they've nearly doubled their previous MSRP over previous releases, dropped that by 25% or so, and call it a 'discount'. It's still a solid 25% more than their previous MSRP, and about double their old street pricing.
If the increase in "MSRP" is reflective of some cost increases they've seen, it's no wonder they needed to drop their dealer network to have any dream of keeping their pricing even remotely realistic.