1. Lube side rods like a good engineer should (RTFM).
2. Run it for days. Then run it again in the opposite direction for weeks. Then run it in the previous direction again for about a month.
3. Then set the kick-strength, and kick-time to 1 and 5 as a start respectively.
For some reason compared to almost all other manufacturers, it needs A LOT of break in time. I kinda feel that the motor doesnt have a lot of low torque, however it's compensated in the gearing. So you get horrible start speeds, decent slow (mid-range) range, and lower top speed overall. Play with the BEMF or Scale Speed Stabilization (
http://www.tonystrains.com/technews/introto_bemf_pid.htm).
This should be a good start, took me about two hours to tweak it just right.
The S.