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Usually letters lean forward (to evoke feeling of speed), but I don't have any specific info on this logo.
I would say the other way (despite the pictures already posted by Jason and Jon), lean backwards. If a truck is going forward the air pushes everything back. Think of someone sticking their head out the window of a car. Hair flies towards the back. So to evoke fast speed, the letters should be push towards the rear.
Doesn't work that way. Look at any "speed lettering" and it leans to the right, just like italics.