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Doesn't explain why so much UP-themed stuff has been produced. It just isn't a whim.
I would look to Atlas who are the dominant player in the regionals from that era.
... If having different paint schemes on an old item is a way to increase sales, then why doesn't Kato make a four-pack set of BL 10-6s for MoPac Eagle scheme, N&W in Pennsy colors and PRR 10-6 in UP colors? Somewhat slightly foobie on the MP, but they did this with UP cars, issuing variation sets for pool railroads. ...
If it ain't national, it's regional. I'm qualified to say that.