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Market research and statistics are not perfect. A great example was brought up today at work. HobbyTown is working on a national database of sales of all their stores so one store can look at what sells at other stores and decide if it would work for them. There was one trainset that we were trying to decide if we should restock today. Looking at national stats, total sales of this set for all the HobbyTowns in the US was 12 in the past year. Not exactly setting the world on fire. But when you look closely at the stats, our shop sold 9 of those 12. That blows the idea of following the pattern of the rest of the nation right out of the water. In so many cases, there is no rhyme or reason to why one thing sells and another doesn't.
Mike, you're looking at a minimum of two separate multi-slide tools for the body, cab and walkway. You probably could get away with a simple cavity tool regarding the cab glass and headlight light pipes, and borrow the existing fuel tank, horns and other details from existing Atlas parts. Robb is more familiar with the complex tooling so he knows better than I. For me, designing the model is easy while designing the tools to make it is more difficult. The cost depends on how much you do up front. If you can supply the fully-designed model in digital form, you save a good amount; if you design the tool itself, you save even more. If you sub-contract out the whole job, you're probably well into five figures.